In India’s rapidly growing $3 billion toy industry, one startup is making waves by blending education, sustainability, and social impact. Curiblox, a proudly Made in India brand, is redefining toys as tools for learning, problem-solving, and innovation. With over 100+ STEM and robotics kits, the company is on a mission to nurture future creators while contributing to the vision of a Vikshit Bharat.
The Origin Story
The idea for Curiblox was sparked by a simple encounter. Founder Amiya Kumar Mishra once visited an electric shop to repair a toy car. The shopkeeper was absent, but an eight-year-old boy stepped forward and confidently offered to fix it. This moment triggered a thought: What if every child in India had the chance to develop such skills?
Amiya, together with his wife Sonali Samantaray and close friend Debasish Swain, launched an online learning portal in 2022 with 50+ STEM and robotics courses. Despite the effort, most children lacked computers, and 95% of schools had no STEM labs. The venture struggled.
The second attempt was a specialized tablet device designed to serve as a portable STEM lab. The idea was revolutionary but required significant investment to manufacture and distribute, forcing the team to step back once more.
The third attempt finally clicked—age-specific STEM Kits. Affordable, scalable, and practical, these kits could serve as personal innovation labs for children and cost-effective STEM solutions for schools. This became the foundation of Curiblox.
The Team and Support System
Curiblox’s journey has been shaped by collaboration and resilience. Ramkinkar Mishra joined as a core team member, while Mr. Bijay Tibrewal became the first angel investor, providing financial backing at a critical moment.
The startup has also been supported by mentors and visionaries including Santosh Mishra, Subham, Debasish Chakraborty, Agnelo, Vikash Rathod, and Alexzander Das, who contributed to research and product development. Friends Nivedita, Mahavir, and Spandan stood by Amiya during failures, ensuring the dream never faded.
Today, Curiblox is a recognized Startup India and Startup Odisha venture, and is incubated at IIT Bhubaneswar’s Entrepreneurship Park.
What Makes Curiblox Unique
· Made in India: Every toy is proudly designed and manufactured locally.
· Aligned with NEP 2020: Products support India’s new education policy with hands-on learning.
· Sustainability: Use of biodegradable plastics and 3D printing for eco-friendly production.
· Employment Creation: Cluster partner model that trains local groups to manufacture toys.
· Screen-Free Learning: Toys that encourage creativity, problem-solving, and logical skills without digital dependency.
Current Presence
Curiblox currently operates nationwide through its website www.curiblox.com